NEW YORK — Apple CEO Tim Cook apologized today for the company's
error-ridden new mobile mapping service, pledging to improve the
application installed on tens of millions of smartphones and, in an
unusual mea culpa, inviting frustrated consumers to turn to the
competition.
In a letter posted online Friday, Cook said Apple "fell short" of its own expectations.
"Everything
we do at Apple is aimed at making our products the best in the world.
We know that you expect that from us, and we will keep working nonstop
until Maps lives up to the same incredibly high standard," Cook said.
Apple
released an update to its iPhone and iPad operating system last week
that replaced Google Maps with Apple's own map application. But users
quickly complained that the new software offered fewer details, lacked
public transit directions and misplaced landmarks, among other problems.
People
have been flocking to social media to complain and make fun of the
app's glitches, which include judging landscape features by their names.
The hulking Madison Square Garden arena in New York, for instance,
shows up as green park space because of the word "garden."
Until
the software is improved, Cook recommended that people use competing map
applications to get around — a rare move for the world's most valuable
company, which prides itself on producing industry-leading gadgets that
easily surpass rivals.
All a bit late for me on my Thursday!
Got a train to an unknown area in Brooklyn. Got off the subway and the map wouldsn't even show the area I was in let alone have inaccurate information.
It started to rain...of course and then I eventually found a town car/ taxi but couldn't show him a map of where i wanted to go- read above- and eventually my written notes from the meeting with the principal meant we found our way to the school and I was on time!
Friday, September 28, 2012
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